Featured Collections

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This collection is only available in Japan 

White Day Collection

Just like classic White Day marshmallows, we have plenty of fluffy Mashlo... 

characters and animals featured food collection

A special feature on squishies where characters and animals transform into food!Be... 

Let's Decorate Together! Miniature Collection

It's super cute to display stuffed animals, dolls, and accessories together 💖This... 

Big Squishy

A collection of large-sized products that allow you to enjoy the softness... 

Dreamy pastel aurora special feature✨

Soft dreamy colors are so cute💖Come and check which is your favorite🥰 

Diner Collection

A special diner-themed collection! 🍔🍟🥤Enjoy the realistic grill marks and impressive size! 

2024 Ranking

Announcing the online shop & physical store popularity ranking for 2024! Did your favorite... 

MONSTERS・DINOSAURS COLLECTION

Unofficial!?Local characters of Harajuku“DEGORA” is here!!Monsters and Dinosaurs are collected here🦖👾   

Marmo the Marshmallow Bear Collection

Soft, white, and fluffy, just the real thing, the mysterious Marshmallow Bear's... 

Bread Fair Collection Vol. 2

iBloom's new character, Ikkin-tencho, PRESENTS:The Bloom Bakery Special Collection!Let's use them to... 

Heartwarming Animals Collection

A collection of soft & fluffy animals! These super adorable critters can... 

Cat Collection

A cat-themed product collection! 😺 Angels and devils, dolls and bread!? Check... 

Surprise Egg Collection

Korea & Favourite Colors Special Feature

With corn dogs, croffles, and Saengil cakes, we've made a collection of...