What is a Squishy?
What is i-Bloom?

What is a Squishy?
Squishy is a “healing miscellaneous item” that you can touch and enjoy.
It features a fluffy
and sticky feel that you will become addicted to once you touch it, and it has a variety of
designs.
Since around 2014, it has become popular among Japanese elementary and junior high
school girls, and not only has it become a new genre as a toy, but it is also gaining recognition as
a “healing item” that attracts adults.

What is i-Bloom?
BLOOM is a squishy maker that pursues beloved products every day, aiming for "the highest quality"
and sticking to "overwhelmingly soft touch", "design with a world view", and "pleasant scent",
i-Bloom is it's brand.
Realistic series-bread and sweets that look just like the real thing,
and original characters are very popular! I-Bloom's squishy market share is No. 1 in the amusement
industry!
These days, "i-Bloom squishy" fans are increasing not only in Japan but also
overseas, the United States, Indonesia, Thailand, Hong Kong, etc.